You’ve had the courage to start your own business. Now it’s time to make it thrive, flourish and turn over a decent profit!

Identify the unrealised profits in your business with the Profit Master Course. This 12-month mentoring financial management program will show you how you can achieve high business profitability and use those profits to build your personal wealth.

Are you ready to skyrocket your business's profits? Join us and register below.


Identify unrealised profit in your business. Learn the inner workings of revenue, cashflow, expenses, sales targets, payroll and taxation to maximise the profitability and long term financial security of your business.

When it comes to business finances, you walk around with these kind of unanswered questions in your head. You tune out when you're having a meeting with your accountant. His/her financial jargon goes over your head and lands in the tea cup! 

You don't know what the profit and loss and balance sheet mean! Your bookkeeper or accountant provides you with the financial accounts after spending hours entering the business income and expenses. But you don't understand what they mean to your business.

You don't know how to use the numbers you see in the profit and loss to drive your sales and growth strategy. You don't know how to use the business profits to build your personal wealth. Do you know that it's possible?

The Balance Sheet is even worse! What do the accounts receivable and payable mean? How can you use your business cash flow to drive the growth in the business. Can the bank lend your business money to finance your business growth? 

If you don't know where to start, the numbers will be the first place to look! 

This 12 month Business Coaching and Mentoring Program will give you the financial knowledge and confidence you need to make money intelligent decisions to help you grow your business and use its profits to build your wealth and strengthen your business financial position. The training you will receive will guarantee that you will become a "mini version of Warren Buffett", able to understand the numbers behind the business and make the right financial decisions that will impact your business for years.

Gabriella Horak, What's Your Edge? Pty Ltd​

I wasn’t expecting to get much more from this program than a better understanding of money going in and money coming out, but the outcomes have been surprising.

Surprisingly great. 

Not only do I have a greater understanding of margins and budgeting, there is no more guesswork on how much to pay suppliers and we are crystal clear in terms of packaging and pricing for our clients. 

If that isn’t enticing enough, the mindset shift I have had, the coaching from an incredible heart centred accountant and the tribe that is my cheer squad, my confidants and my butt kickers have all propelled me and our business to action that has seen our monthly revenue double in a space of six months. I am registering for the 2020 program. I can't wait!

This program is excellent for anyone who wants to delve deeper into their profitability and wants to drive their success with mentoring that targets more than just numbers.

Gabriella Horak - 2019 Profit Master Graduate


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Module 1: What's Your Business Money Story? Do you feel embarrassed to charge your clients what you're worth? Put an end to self-sabotaging money beliefs by understanding how your money story impacts your financial decisions in your business. Once you write and share the money story you've been telling yourself for years, you will realise that you can tell yourself a new more empowering money story that will take your business to new heights.

Module 2: Understand The Numbers.Learning how to read financial statements is an important financial skill every business owner needs to understand. Have fun with Susan in this module as she brings the numbers to life! You will learn what the profit and loss and balance sheet really mean. Say goodbye to "pretending to understand" the financial statement when you're in the presence of your accountant!

Module 3: Understand the Key Financial Drivers.We (the bean counters!) call these KPI's, Key Performance Indicators. Without knowing your business's KPI's, you can't plan, you can't grow and you can't make a profit. This module will make or break your business. Susan's philosophy when it comes to KPI's is this: If cash is King, Profit is the Queen!

Module 4: It's all about the Sales targets.Your sales targets for the year will dictate what you do every week. We break it down from one year sales targets to daily activities. The sales will drive the business activities. Understand how the numbers will dictate what you do with your sales team. We are going to also use manifestation, vision board and branding strategies to attract the right customers.

Module 5: Let's do the Expense Budget.Yes we will do your business budget together. By the end of this module, you will end up with a budget that you understand, a budget that makes sense and a budget that you will use every month to guide your business growth. You will use this budget as you compare your actual with budgeted every month/quarter. You will use the budget to drive your marketing and sales strategy. You will be more excited about doing budgets than playing monopoly!

Module 6: Productivity is King.Without productivity, you have no profit and could end up running a loss. Learn how to set the productivity KPI's for each of your team members and monitor their performance every week. Improved productivity means the profit will be waiting for you at the end of the financial year. Make your accountant work hard to reduce the tax on that profit!

Module 7: Financial Management System in a Box.We bring the 6 modules altogether in a business financial plan so you can use it year in and out to ensure your business is not only on track, but it's growing and fulfilling its potential so you feel you've created a business that you are proud of its success, a business that you could sell in the future to finance your retirement and/or pass onto to your children.

Module 8: Business Finances drive personal finances. You won't believe the number of financial and tax strategies that you are allowed to use to reduce your business tax and build your personal wealth! Wealthy business people in Australia have been using these tax strategies and structures for decades and they pay big accounting firms lots of money to set these structures up and administer them. Find out how you can adopt the wealthy's strategies and structures for a fraction of the cost and reduce your tax so that you build and protect your family's wealth. Susan's 25 years specialist tax experience will come in handy in this module!


This is not just a feel-good course. It gives you real, practical steps that are easy to implement so you can build your Wealth Blueprint and implement your financial plan.


Learn at your convenience as we do monthly group calls and online homework before we meet to activate the quarterly plan for a day immersion (currently run in Sydney only).


Susan Wahhab is a Financial Strategist, CPA, SMSF Specialist and Tax Agent. Her 25 years of financial and tax skills have helped thousands of her clients become financially secure.

Matt Church, International Speaker and Founder of Thought Leaders Global​​

“Susan’s work is an inspiration. I have known her for years now and can see how she has created such a successful business with care and attention. Now with Money Intelligence we get to see the events and ethos that shapes her advice, wealth philosophy and take on so much more than money.”


By clicking you agree to the terms of engagement.


How do I know if my business is making enough money?
How do I track my business expenses and keep them under control?
How do I develop financial projections?
How can I increase my sales without running out of money?
How can I manage my business expenses and keep them under control?
How can I create a budget for my business?
Is my profit equal to the money I have in the bank?
I am always busy but struggle with paying the bills and the wages by month's end? What am I doing wrong?
How can I get my employees to be more productive?
How much tax do I need to set aside to ensure I pay the taxman on time?
How can I use my business profits to secure my family's financial future?
How can I avoid burnout when I am constantly fighting to keep my business afloat?
Learn how your money story impacts your financial position and how you can transform it.

Patti Wolf, Director Silver Screen Glass Whiteboards​

“I was recommended by our friend Allan Hopper who is a client of Money Intelligence and was in his second course with Susan. That was at a time that I was very worried about the situation in our business. Business has slowed down and while I had taken steps to remedy the situation, I needed something far more to grow the business. So I had a quick chat with Susan and registered into Profit Master 2019.

Within just a few months, the business turned around and has been doing better and better. We broke records on our sales targets and we are making profits for the first time in years. This has led to peace of mind as well as money in the bank! 

There is something special that Susan brings to her course and is not just about the numbers. It is her knowledge and confidence that we will win. But there's something more that I can't explain in words. You need to feel it in her presence! We are registering for the 2020 program. We wouldn't be without her coaching and the group support”

Patti Wolf - 2019 Profit Master Graduate 


This program runs over 12 months.

There are eight modules in the program. You get to watch the videos and do the homework before we start each monthly coaching session. 

One on one call with Susan at the beginning of the course to get you started.

11 Monthly group coaching workshops (full day on Saturday per month) - done in a small group of no more than 20 participants - in Sydney.

Share your breakthroughs in a private group (Facebook/WhatsApp). Connect with like-minded people who will support you on your journey to profit mastery.


The Profit Master Course for Business is designed and delivered by leading financial strategist Susan Wahhab. It is based on her transformational and practical book, Money Intelligence®. Susan offers a unique money philosophy by balancing the art of financial management with the science of personal development. 

With more than 25 years in the financial services industry, Susan has helped hundreds of clients become money savvy and achieve financial independence. And she can do the same for you.


By clicking you agree to the terms of engagement.